Curtis Kopf is the Chief Experiences Officer at specialty outdoor retailer REI Co-op, the largest consumer co-op in the nation.
A leader with REI since 2018, Kopf has oversight of the co-op’s acceleration to design and build differentiated customer experiences that are interconnected across the company in physical locations, digital platforms and hosted experiences.
REI believes an outdoor life is a life well lived. With an aspiration to grow to a 50-million-member community by 2030, the co-op is taking bold steps to transform its business. Guiding those actions is the co-op’s focus on strengthening its relationship with its membership, connecting more people to the power of the outdoors and inspiring them to fight to protect it.
Prior to joining the co-op in 2018, Kopf held leadership positions at Premera Blue Cross, Alaska Airlines, Microsoft and Amazon. He has a track record of leading transformation and a passion for building great digital teams and products.