At Peloton—the world’s largest interactive fitness platform, Dara sets the strategy and goals for Peloton’s marketing efforts to build the Peloton brand and drive the company’s growth and international expansion. She oversees brand & strategic marketing, consumer insights & strategy, communications and creative.
A veteran chief marketing & communications officer (CMO), Dara was previously the CMO of Carbon and the CMO of GE Business Innovations & GE Ventures. Earlier in her career, she led marketing and growth efforts at Apple and Goldman Sachs.
Dara has received several awards and industry recognition for her work. She was recognized by Forbes as one of the “World’s 50 Most Influential CMOs,” by Silicon Valley Business Journal as one of Silicon Valley’s top 40 leaders under 40, by Adweek as one of the “Women Trailblazers,” by Business Insider as one of the top 25 most innovative CMOs in the world, by AdAge as one of the “Women to Watch,” and by Inc. Magazine as one of the “30 Inspirational Women to Watch in Tech.”
A champion of public health, women’s issues and diversity initiatives, Dara is the vice chair of the board of the Public Health Institute and serves on the board of PG&E.