DATT Unplugged 2022: Data in Marketing Think Tank | MMA Global

In the age of 1st  party, 2nd party and 3rd party, complexity proliferates in how marketers can use data to build deeper consumer relationships and as a strategic operating tool. To successfully navigate this data landscape, marketers must have a strategy in place that relies on clarity, transparency and compliance, while still providing a value exchange for the consumer.

MMA DATT Unplugged is a one-day in-person event bringing together brand marketers, data and privacy experts and other thought leaders to discuss and define the future of data in marketing. This year’s attendees will hear about: 
•    Building winning data strategies to execute world-class data driven marketing
•    How to leverage first-party data in a cookie-less world
•    Supercharging your martech stack for growth
•    Strategies and alternatives to the loss of cookies and identifiers and IDFA changes
•    Fostering a data-centric organization to drive better business outcomes
•    Making privacy and data governance a competitive advantage and much more

Attendees will learn how to implement a strategy that protects, leverages and builds trust around their most important asset—customer data.

Register Today

Are you a Brand Marketer but not an MMA Member?

Apply for one of the limited complimentary passes Marketers may qualify for.

Request a Pass

Are you an Agency but not an MMA Member?

Request one of the limited number of reduced price passes Agency executives may qualify for.

Request a Pass

Are you a member of the press?

Request Pass

MMA Member

Standard Registration


Standard Registration

Bring your colleagues and save!

15% off for 4 registrants

25% off for 5 or more registrants

Contact [email protected] for details

If you have any questions about DATT Unplugged, please contact [email protected].

Our Partners


Become a DATT Unplugged 2022 partner today.

Fill out the form below to download the prospectus:

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or, contact:

Cindy Grospitch
VP Global Event Partnerships
MMA Global
M: 860 519 8248
E: [email protected]


DATT Think Tank Institute Partners